Project 7/7
Client: Agave Cocina

Located in the heart of downtown Chicago this Latin American fusion restaurant is sure to bring customers an experience they won't forget. Our design goal was to create an eccentric atmosphere that felt like a splurge, without the intimidation factor. While holding on tightly to the restaurant's geographic roots we incorporated native symbols as a way of respecting the native dishes while enlightening the guests perspective. Agave is proud of its history & wants to share their story. They have no intention of changing for anyone but happily welcome everyone.

The Brand

What we did:

Discovery + Strategy, Archetypes, Audience Profiles, Messaging, Logo kit, Type + Color, Brand Guides

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